“Our strategy is to internationalize”. “My strategy is to consolidate my industry”. “Our strategy for this year is to ramp up R&D budget”. “My strategy is to outsource more of my production”. Have you ever come across these lines before? Do you think any of these is really a strategy? Definitely not. These are steps towards strategy and not the strategy itself. Why do companies have difficulty with strategy: In today’s competitive & fast-changing business environment, we find