
2004 financial crisis: The transition of LEGO from survival to growth
The Lego Group began manufacturing the interlocking toy bricks in 1949. It is a renowned Danish brand in construction toys known for its interlocking plastic bricks that can be assembled and connected in many ways to construct objects. At the beginning of the 2000s, LEGO was facing the most serious financial crisis to date. By 2004, things had gone awfully wrong at the LEGO group. Their products were competing for retail space on shelves already overstocked with unsold mercha