In 2009 Kevin Systrom, a 27 year old Stanford Graduate coded an app called “burbn” as a side hobby. His only intention was to build a community where people having an interest in whiskeys can share their check-in locations & photos. Its only competitor at that time was foursquare which provided a personalized recommendation of places to go near a user's current location. In May 2010, Mike Krieger partnered with Kevin to join Instagram. After careful analysis of “burbn” it was