
Brewing Data With Coffee - Starbucks
Starbucks investments in customer-centric innovations have helped them identify their sweet spot and achieve a competitive advantage. Starbucks willingness to adapt and invest in its digital technology has placed them at the forefront of applying data and analytics to create and capture enormous value for both customers and the company. Starbucks uses on DeepBrew (AI based tools) to keep operations efficient, free up time for partners, engage customers, and improve sales. The